The Power of NO


No is one of the most popular words in the English languague. The word comes up in every area of our lives. In our relationship with family, friends and loved ones; at our place of work or education. We always hear the word “No”. No, I don’t like you. No, I am not interested. No, it is not possible. No, it does not make sense. No, you do not deserve it. No! No! No! Therefore, we are likely to hear more “No’s” than we will “Yes’s”, at any given time of our lives.

“No” is the most painful two-letter word to hear, and the weight of it is so powerful that many have given up hope because they have heard it too many times, some have settled for less than their potential and even sadder – some have committed suicide. This is because it denies us of our most basic need – to belong, a need more basic than food. Therefore, feeding our greatest fear – rejection, a fear greater than death. When we hear “No” – we hear, “No Opportunity”, we immediately see ourselves in prison and we begin to feel suffocated by the fear that we are not good enough and that we will never be.

This was how I felt growing up as a middle child of three siblings. It completely knocked off my confidence and discouraged me from asking for help. But as I ventured into Sales, I was taught by one of my mentors that the job of a salesperson only begins when the prospective customer says “No”. This shifted my perspective and I no longer so “No” as a rejection, but rather, as an opportunity. The “No’s” I heard began to sound like “Now Opportunity”. Now an Opportunity to learn something new. Now an Opportunity to educate someone and influence their perspective. Now an Opportunity to see where I am getting things wrong and learn how to make amends. Now an Opportunity to discover what works for me. Now an Opportunity to see what I need to let go of. Now an Opportunity to grow.

Studying the lives of the greats of this world, I have learnt that they applied this principle in their lives. They learnt not to see the rejections they face – either by the rejections of others or their personal failings – as a judgment of their person, but as an opportunity for them to learn and grow.

Therefore, it does not matter how many “No’s” you hear, what matters is that you see these rejections and failing as an opportunity to learn, grow and become better as a result. So, when next you hear “No” – don’t hear “No Opportunity” but hear “Now Opportunity”.

If you were blessed by this blog post, please click here to read previous blogs. Also, please have a look at my latest book, And they shall be called the Sons of God. For more information about the ministry, please visit


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